but you sell the reader on the BOOK first. What I see a lot of in these forums is people selling the PRICE. It's only 99 cents! You can't go wrong! Well, yes, you can. If a restaurant I never heard of was selling 99 cent lunches, but not telling me what the lunch was, I would still go to my traditional lunch hangouts for my food even if it was several dollars more.
I understand what you are saying, and as a consumer I tend to shop that way. I don't write, only read, and my time is very important to me. I don't want to spend the
hours reading a bad book, that bothers me more than spending the money. Which is why I tend to not buy a book, no matter the cost, if I think it may not be what I want to spend
my time on. I went back through my Kindle and my accounts for books and, if I include the free book, my average price I've bought "purchased" for is $6.99. After I read the forums here and Amazon my guess is that I'm not average as far as getting free/low cost books because I don't want something cluttering my Kindle. But I will buy .99 cents books, I did Archers and have started it, I'm reading it on Kindle and Les Miserable on paper, and I like them both (for different reasons

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As a reader I feel my greatest need, meeting it will push me from browsing to purchasing, is to have a sense of the flavor of the book before I want to risk jumping in and risking the investment of my time