Setting up google alerts? Sounds like a great idea. Now I just need to figure out how to do that.
It's very simple, go to
http://alerts.google.com enter the keyword you want to be alerted about (in this case
KINDLE), choose what type of results you want to see (News, Blogs, Web Pages, etc) or choose
COMPREHENSIVE to see all of them, choose how often you want the alert sent to you (as it happens, daily or weekly) and then provide an e-mail address. If you are signed in to a Gmail account when you visit the page, that's it. If you are not signed in, then it will send you a verification e-mail that you have to view and click a link to begin your alert. I have several alerts set up and get an e-mail every day with any news on those items.