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Author Topic: Barnes & Noble launching Kindle competitor IN COLOR?  (Read 2528 times)
911jason
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« on: October 08, 2009, 10:48:18 PM »

http://mashable.com/2009/10/08/barnes-noble-ereader/

I don't have a WSJ subscription, so I can't read the supporting article, and I'm at work where they have disabled streaming video, so I can't verify that assertion... thoughts?
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« Reply #1 on: October 08, 2009, 11:09:48 PM »

The Barnes & Noble man in the video says it will be in color and ready Spring 2010.  So, are people going to be reading red font?

I didn't have access to the complete WSJ article, but it says perhaps NEXT MONTH.
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« Reply #2 on: October 09, 2009, 01:17:53 AM »

http://mashable.com/2009/10/08/barnes-noble-ereader/

I don't have a WSJ subscription, so I can't read the supporting article, and I'm at work where they have disabled streaming video, so I can't verify that assertion... thoughts?

Boy, watching the video in that link, in which they interview a Barnes & Noble rep - NO price, NO specs, "Spring 2010," not even a mockup of what it looks like - total "vapor-ware." All he'd give was "color screen, and about the size of a paperback."
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« Reply #3 on: October 09, 2009, 03:20:05 AM »

Here's engadget's take on it, with a link to Plastic Logic's site, too

http://www.engadget.com/2009/10/09/barnes-and-noble-confirms-color-plastic-logic-e-book-reader-fo/

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« Reply #4 on: October 09, 2009, 05:53:40 AM »

Boy, watching the video in that link, in which they interview a Barnes & Noble rep - NO price, NO specs, "Spring 2010," not even a mockup of what it looks like - total "vapor-ware." All he'd give was "color screen, and about the size of a paperback."

I'm sure the timing of the announcement is simply a marketing ploy to try and stave off people from jumping on the Kindle e-reader bandwagon right now with it's new price break.  I'd be willing to bet there are no firm specs or timing yet.
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« Reply #5 on: October 09, 2009, 05:58:17 AM »

In addition, for the most part Amazon seems to be really good at keeping their upcoming changes secret.  I didn't see, for example, a lot of speculation and hype for the international Kindle; it just kind of appeared. 

The K2 was a different story, but there was never anything certain until it was announced. 

I wouldn't be surprised if Amazon is already ahead of the game in this area, too.
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« Reply #6 on: October 09, 2009, 06:41:46 AM »


I wouldn't be surprised if Amazon is already ahead of the game in this area, too.

I agree!  Good product developers think several steps ahead.  So, even if they could release a product with all the bells and whistles, they release what they feel are the most critical and have new stuff ready to go as soon as the competition catches up.  This keeps them always ahead of the pack.

I was thinking this through the other day and thought I'd put it down clearly.  Interesting, I think:

Nov 2007     K1 launched, price $399
May 2008    K1 price reduced to $359
(Oct 2008    Oprah coupon for $50, product sells out)
Feb 2009     K2 launched, price $359
June 2009     DX launched, price $489
August 2009    K2 price reduced to $299
October 2009    IK announced, price $279, K2 price reduced to $259

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Ann Von Hagel
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« Reply #7 on: October 09, 2009, 08:52:04 AM »

They're talking about it being LCD or OLED?  I don't think that's going to compare to e-ink but I'll wait and see before passing too much judgment.  But I'll be more excited when someone announces an actual eink color display that can turn pages relatively quickly and have a battery life comparable to what we have now.
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« Reply #8 on: October 09, 2009, 09:40:30 AM »

They're talking about it being LCD or OLED?  I don't think that's going to compare to e-ink but I'll wait and see before passing too much judgment.  But I'll be more excited when someone announces an actual eink color display that can turn pages relatively quickly and have a battery life comparable to what we have now.

And at a reasonable price.   Grin
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« Reply #9 on: October 09, 2009, 02:09:29 PM »

I'm not getting my hopes up just yet. I think B&N just tries to discourage people from buying Kindle by injecting a level of uncertainty. Either way, it's going to be fun to watch these two giants fighting over the ereader market.
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« Reply #10 on: October 09, 2009, 10:34:08 PM »

Why is everyone here so negative about it? I mean, we're all fan boys and all, but let's face it, we'd all love a color capable E-book reader. Competition is fantastic, I personally hope the color e-book readers do very well, and love the future in e-ink.
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« Reply #11 on: October 09, 2009, 11:41:12 PM »

Why is everyone here so negative about it? I mean, we're all fan boys and all, but let's face it, we'd all love a color capable E-book reader. Competition is fantastic, I personally hope the color e-book readers do very well, and love the future in e-ink.

Agreed - competition is what propels the technology!

But in the end, having invested MANY dollars in my Kindle(s) and all the books I've purchased, I'd rather have the Kindle format WIN, so that I don't have to repurchase hardware/software in another format! LOL
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« Reply #12 on: October 10, 2009, 12:14:05 AM »

Personally, I am not interested in purchasing a color reading device. The material I'm interested in doesn't have pictures except on the cover, and I don't want to pay a premium price just to look at covers.

Maybe I'm in the minority here, I don't know... =)
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« Reply #13 on: October 10, 2009, 05:02:14 AM »

I'm not negative.  There's nothing yet to be negative about.  There's no product or price yet.  Just someone's good idea.

Now, I can see a market for such a thing as they describe.  Based solely on the description, I, personally, have no burning desire to purchase it -- I don't currently have a need for color and if it is a backlit screen as is assumed, that's a bug and not a feature to me -- but I can't say for sure if I'd be interested until I see the actual product specifications and know what they're charging for it.

If it is actually color e-ink, well, that's pretty cool.  I'd love to see covers in color.  But, what'll it cost?  As Jason says, I don't want to pay a premium price just for that.
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« Reply #14 on: October 10, 2009, 07:27:47 AM »

Personally, I am not interested in purchasing a color reading device. The material I'm interested in doesn't have pictures except on the cover, and I don't want to pay a premium price just to look at covers.

Maybe I'm in the minority here, I don't know... =)

Nope.
Different color fonts?  Colored pages? 
I can't see where that would improve my normal reading experience. Huh
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« Reply #15 on: October 10, 2009, 07:32:15 AM »

Why is everyone here so negative about it? I mean, we're all fan boys and all, but let's face it, we'd all love a color capable E-book reader. Competition is fantastic, I personally hope the color e-book readers do very well, and love the future in e-ink.

I don't think anyone here is negative about it, just skeptical.  The technology for affordable, fast color e-ink just isn't there yet, so nobody knows yet what this screen will look like.  That said, I'm glad that B&N is giving it the old college try, and I'm looking forward to seeing what their e-reader looks like, although I am happy with my Kindle and have no plans to purchase this device.
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« Reply #16 on: October 10, 2009, 09:59:54 AM »

Personally, I am not interested in purchasing a color reading device. The material I'm interested in doesn't have pictures except on the cover, and I don't want to pay a premium price just to look at covers.

Maybe I'm in the minority here, I don't know... =)

Well, I have a color inkjet printer, but (if I didn't have a B&W laser) most of what I would print out on it is B&W or at least just as good in B&W.  But when I want something in color, the inkjet is nice to have.  I think a color ereader would be the same kind of thing.  For books, no, not necessary for me.  But there are other formats where it might be nice.

For example, I don't read many magazines or newspapers on my Kindle or in paper, mostly online.  But I could see where, for readers of those products, a color Kindle would be enticing.  Also for readers of graphic novels.  And if they start publishing quilting ebooks, a color device would be very nice.

And I could have color pictures of Hugh for my screensavers...

 Grin

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« Reply #17 on: October 10, 2009, 12:12:28 PM »

Why is everyone here so negative about it? I mean, we're all fan boys and all, but let's face it, we'd all love a color capable E-book reader. Competition is fantastic, I personally hope the color e-book readers do very well, and love the future in e-ink.

I do't think it is being negative about the competition, I think it's about healthy skepticism regarding announced devices to be available in the future.

Remember cold fusion?  Grin

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« Reply #18 on: October 10, 2009, 12:22:32 PM »

I agree!  Good product developers think several steps ahead.  So, even if they could release a product with all the bells and whistles, they release what they feel are the most critical and have new stuff ready to go as soon as the competition catches up.  This keeps them always ahead of the pack.

I was thinking this through the other day and thought I'd put it down clearly.  Interesting, I think:

Nov 2007     K1 launched, price $399
May 2008    K1 price reduced to $359
(Oct 2008    Oprah coupon for $50, product sells out)
Feb 2009     K2 launched, price $359
June 2009     DX launched, price $489
August 2009    K2 price reduced to $299
October 2009    IK announced, price $279, K2 price reduced to $259

Aug 2008     Chase offers $70 off purchase.  With every day offer of $30 credit toward purchase with a new Amazon Visa account, total comes to $100 off price of $359. 

That's how I got my K1 at $259. 
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« Reply #19 on: October 10, 2009, 01:40:49 PM »

The books I read are in black and white - I can see some picture books, how to books, etc., being in color, but why would I pay the extra if I don't read those books?  I'm not negative, just don't see a need for it for me.

No Jason you are not alone.
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« Reply #20 on: October 10, 2009, 01:52:01 PM »

The only advantage of color for me would be book covers and screensavers, and that is not big enough to pay any premium in price. My Kindle is a reader, not a picture viewer.
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« Reply #21 on: October 10, 2009, 04:56:29 PM »

And I could have color pictures of Hugh for my screensavers...

 Grin

Betsy

How did I know Betsy would turn this into another Hugh thread... Roll Eyes
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« Reply #22 on: October 10, 2009, 08:43:59 PM »

Soooooooooooooooooooooo here what I found about the Barnes and Noble device, courtesy of the FCC.

If you go to this FCC search page and search "barnes" (for Barnes and Noble) you'll notice that Barnes and Noble got authorizations from the FCC for five different electronic devices... complete with short-term confidentiality agreements regarding any documents that would give you an idea of the looks of the device because it's not for public consumption because of trade secrets blah blah blah... which is normal in these situations.

Further observations:
  • The short-term confidentiality agreements on all five devices were approved on 09/10/2009 and are set to expire on 03/15/2010 (about 190 days) at the request of Barnes and Noble. The FCC usually grants 45 days for these short-term confidentiality agreements unless asked otherwise. I smell a delay beyond Christmas unless something extraordinary happens.
  • For comparison, the Amazon Kindle 2 had the same short-term confidentiality agreements (i.e. no one knew what the thing looked like) but only for 45 days... and these agreements expired by the time the first Kindle 2's arrived to customers.
  • I read the full article from the WSJ (thank you, Phoenix Public Library electronic databases workgroup *shoutout* ) and there's not much to it, really. Like others have said, I think Barnes and Noble wants to make people think twice about buying a Kindle or Sony or anything else until *their* device is out.
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« Reply #23 on: October 12, 2009, 08:47:57 AM »

Why is everyone here so negative about it? I mean, we're all fan boys and all, but let's face it, we'd all love a color capable E-book reader. Competition is fantastic, I personally hope the color e-book readers do very well, and love the future in e-ink.

Assuming authors know how to use color correctly, sure.  But that is a BIG JUMP.

Now granted, our speculative journal is printed in color and the PDF version is color, so I am sure it is the type of product that would look good in color e-ink.  But how many everyday fiction books really need or are enhanced by adding color to them?  I have nightmares just thinking of all the self-publishing authors who would suddenly use fuschia or purple ink in their books "just because." 

And before you tell me I am complaining about something that does not happen, I have seen this countless times with ebooks made available through places like Lulu and such.  I've seen books in all red ("It's a vampire book so I thought it would be cool to make the pages BLEED" said one wayward author). 

Don't get me wrong.  I like the idea of color, but I am just frightened by the prospect of what a lot of people will do with it!
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« Reply #24 on: October 12, 2009, 02:47:35 PM »

How did I know Betsy would turn this into another Hugh thread... Roll Eyes

It's either Hugh or Hibbing - no big surprise  Wink
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