My brother and I are currently in the process of wanting to start our own publishing company. Don't fret. I'm not some outsider who has come here to shamelessly promote his product. I'm an insider who has come here to shamelessly promote his product. You may know me by my alter ego "cjpatrick." This product, however, costs nothing right now. Why? you ask. Because I may be offering nothing in return...okay so I'm not the best salesman. Let me explain...
I would suggest that if you are going to be a real publisher, not only should it not cost an author one friggin dime, but you should be PAYING THEM.
The job of a real publisher is to take on all of the financial responsibility of the process and to pay the author. Anything less is a scam. Period.
The job of a publisher is to:
Select works for publication.
Edit, proof, and design the work for publication.
Distribute the publication.
Market the publication.
PAY the author (royalties, or in the case of an anthology, a flat fee or per word fee)
No longer will big publishing houses decide which book to publish with a "is this the next DaVinci code?" mentality.
I guess you don't read ANY industry publications. Have no idea that there are thousands of real small and university presses out there still publishing significant literary work. Never occurred to you that while the top ten bestsellers are the DaVinci codes and Harry Potters, that bookstores stock more than ten titles. In fact, they stock thousands. The majority of which the publisher never expected to sell more than 10,000 copies.
I'm tired of reading this urban myth, because it is self-serving and has no basis in reality. It is not the industry's fault if you are too lazy to read beyond the NYT bestseller's list and you think that is all the world has to offer.
The problem is not that big publishing houses only publish bestsellers. The problem is that writers think that there is nothing between the bestsellers and them. There is an entire universe of presses large and small that have no interest in chasing bestsellers. University presses, small presses, botique presses.
Sorry to go off on a tangent. But it is not fair to authors to feed your own desire to be a "publisher" without making sure you have the resources to do it right. And from your own comments, you aren't sure if you do. The world does not need another "publisher" with no bankroll that expects writers to work for free while he tries to figure out what he is doing. You want to play publisher, experiment on yourselves first. If you can turn a profit, then use that profit to invest in other authors. You've published your own work on Kindle. Have you turned a profit? Yes, then you have the money to pay authors. No, then you have no business trying to market other authors.