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Author Topic: Authors: KB full banner - promotional opportunity  (Read 47353 times)
Harvey
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« on: November 13, 2010, 01:25:16 AM »

As you may know, our KB Book of the Day has gotten a great response, and we are booked more than eight months out with authors who have signed up for that feature.

We've received requests from authors for additional promotional opportunities within KindleBoards. In response to that, we're opening up the banner ad space in our forum header for full-size (728x90 pixel) book banners, linked to your book's Amazon page.

This post has info on that for anyone who's interested.

First, a little background on our site for those who may be new to us: Kindleboards is the largest independent Kindle site on the web. Our forums have boards focused on Kindle books, accessories, reviews, user tips, and other Kindle-related topics. The site receives 80,000 to 100,000 page views each day. We have exceeded 3 million page views in each of the past three months. Our visitors are singularly focused on Amazon's Kindle, and have passionate interests in books, reading, and Kindle accessories. We have 25,000 registered members in our Kindle forums, who have posted 700,000 forum posts about all things Kindle. KindleBoards is currently the 11,753rd most visited website in the U.S., according to Alexa web analytics.

So here's the book banner offer:

Your book's banner ad will rotate in on a 50% random rotation in our forum headers. On a typical KindleBoards day, that will mean about 40,000 impressions of your banner ad.

The banner ad will be full-size (728 pixels wide by 90 pixels high).

Your ad will rotate in on *every page* in our forum - not just the main page.

Your ad will start appearing at 1am Pacific time on your featured day and will run for 24 hours.

Because the ad will be so prominent across our site, we reserve the right to refuse banner ads that in our judgment may be considered too graphic or offensive for display.

We will link your banner ad to your book's Amazon page (or, if you prefer, your Amazon author page.)

After your ad runs, we will provide you with statistics on how many times our readers clicked on your ad to go to your Amazon page. (This is available for any day that your banner ad runs and in which your book has sales as a result of the banner ad link.)

Banner ad slots will be made available on a first-come, first-serve basis. (You can also request a future date, and hold it. We recommend this if you want to time your banner ad with the release of future books that aren't published yet.)

To sign up, use the "KB full banner ad" form displayed at the very bottom of any forum page.

See the FAQ below for banner ad guidelines.

Price: $40/day.


FAQ:

Who can sign up for this? Any author or publisher who is a member in good standing of KindleBoards.

I'm a publisher. Can I sign up and have one of my authors' books featured? Yes.

How can I start? Just scroll down to the bottom of any forum page, where you'll see the KB Banner Ad button. Enter your book's ASIN, and click the button which will take you to a PayPal page for payment.

What's an ASIN? That's the 10-character identifier that Amazon uses to identify your book. You can see it in the "Product Details" area of your Amazon page. Example: the ASIN for the Kindle edition of "Half Broke Horses" is B002PMVQCW.

How do I get the banner ad graphic to you? After we receive your payment, we'll send an email to your PayPal email address, with instructions on sending us the banner ad graphic.

What are your specs for banner ads? Banner ad guidelines are:

- Size: 728x90 pixels
- File size: <50kb
- File type: .jpg, .gif, or .png

Can you create the banner ad for us? Sorry - right now we don't have the capacity to provide that service.

I don't know how to create a banner ad graphic. Can you help? We suggest posting about this in the Writer's Cafe board. We have many members who are skilled at creating banner ads and you may get some pointers, or even some offers from other members to help you with your banner ad.

My banner ad is on Flickr / Photobucket. Can I just send you the link to that? No - because of the high traffic to our site, we find that using an external graphics hosting site can cause your account's bandwidth allocation to be exceeded, and the graphic will fail to display after a few tens of thousands of displays. To avoid that, we host the banner ad graphics on our own servers. So you'll need to email the graphic to us (admin@kindleboards.com) after you sign up.

Can I arrange to have the banner ad occur on a specific day? We will accommodate this on a first come, first serve basis. If we don't have a slot available on your requested day, we'll make it as close to that day as possible.

What books can be promoted? The book must be available on Amazon.com. We reserve the right to say "no, thank you" to books that, in our judgment, have covers or book titles that may offend.

Can I sign up for multiple days? Yes, you can sign up for a single day, or for multiple days, using the KB Banner Ad button at the bottom of any KindleBoards forum page.

Can I have my promotion run on consecutive days? We will accommodate this if possible; if not we'll make the days as close together as we can.

When will my banner ad start to appear? After you sign up, you'll receive an email with the day (or days) that your banner ad will run. The banner will begin appearing at 1:00am Pacific Time on that day.

I want to do this but I don't have a PayPal account. That's okay - you can also pay using credit card (Visa, Mastercard, AmEx, Discover) or bank account. You'll see a "Don't have a PayPal account?" option after you click the Buy Now button.

My book isn't published yet. Can I still reserve a day for it to be featured? Yes, go ahead and sign up, and just let us know that the ASIN will be coming later. Then you can email us with the ASIN once it's available.

How far out are you booked? Orders being received now are being slated for dates in January 2012.
« Last Edit: August 18, 2011, 09:19:52 PM by Harvey » Logged


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« Reply #1 on: November 13, 2010, 01:43:14 AM »

Sounds interesting, Harvey!

Let's see how my numbers go today with the KB Book of the Day. Right now it's 3:40 in the morning for me... not my best decision-making hour!
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Harvey
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« Reply #2 on: November 13, 2010, 01:48:12 AM »

You better get some sleep! Good luck with your Book of the Day!!
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« Reply #3 on: November 13, 2010, 02:29:23 AM »

Payment sent.  Thank goodness... I was afraid I'd have to wait 8 months for a chance to advertise here. Smiley

Big kudos for all the work you're doing to expand our options as authors, and I really appreciate the opportunity, Harvey.  Cheers, and thank you!
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« Reply #4 on: November 13, 2010, 05:03:37 AM »

This is an excellent opportunity. Thank you.
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John Hamilton
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« Reply #5 on: November 13, 2010, 05:40:50 AM »

Thanks, Harvey!  This is very exciting.  I just sent in payment for a two-day buy for "Isle Royale." 
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« Reply #6 on: November 13, 2010, 05:43:28 AM »

I have to get cracking on a banner now.   Roll Eyes Grin  Hopefully this one won't be booked up for the next year by the time I figure one out. 
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« Reply #7 on: November 13, 2010, 06:01:05 AM »

Anyone good at making banners? 
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« Reply #8 on: November 13, 2010, 06:19:54 AM »

Oh, OK.  I hadn't seen this thread before I started my "Whoa!" thread.
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David 'Half-Orc' Dalglish
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« Reply #9 on: November 13, 2010, 06:25:35 AM »

Aaaaaaaaaaaaaaaaaaaaaaaand purchased. Time to get crackin' at a banner.
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« Reply #10 on: November 13, 2010, 06:29:43 AM »

I would do this, but, I spent the budget I had for the KB Book of the Day.  This is another cool feature though.  Smiley
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« Reply #11 on: November 13, 2010, 06:39:12 AM »

I'd love to sign up for a banner for Venom, but the book won't have an ASIN until Dec 1. Can I reserve a spot now for some time in Dec? I know these slots will fill up fast!
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« Reply #12 on: November 13, 2010, 06:52:07 AM »

Payment sent. Thanks, Harvey! I'll have a banner to you by the end of the day.

Take care.

J.M.
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« Reply #13 on: November 13, 2010, 07:07:29 AM »

Thanks for this opportunity.  Just sent my payment.  I'll have to get going making a banner ad.  Luckily I have Photoshop.
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« Reply #14 on: November 13, 2010, 07:11:15 AM »

Yay!  Signed up.  Thanks for the opportunity, and the very reasonable price!
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« Reply #15 on: November 13, 2010, 07:21:37 AM »

Harvey, I just bought two days for two different books but I obviously didn't send my banners (which don't exist yet).  I'll make them and send them in somehow, if that's the process.  I've got to run, I'm sure everything I need to know is in the FAQs and I'll read them over...

Thanks!
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David 'Half-Orc' Dalglish
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« Reply #16 on: November 13, 2010, 07:28:31 AM »

I'm kind of curious. Jason mentioned his desire for a full banner like this awhile back, but if I remember correctly we were told in clear terms that it just wasn't going to happen. What sparked the change? Or did you find a way to tweak things to keep it monetarily viable?

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« Reply #17 on: November 13, 2010, 07:32:07 AM »

Reserved my space. Working on the banner. Really appreciate the reasonable price, Harvey.

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« Reply #18 on: November 13, 2010, 07:35:23 AM »

I'm kind of curious. Jason mentioned his desire for a full banner like this awhile back, but if I remember correctly we were told in clear terms that it just wasn't going to happen. What sparked the change? Or did you find a way to tweak things to keep it monetarily viable?
I think someone asked Harvey to remove the banner to which he replied that it was not going to happen. Adding a banner to the Google rotation is a great compromise. Leave it to Harvey to find a way to make everyone happy.
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« Reply #19 on: November 13, 2010, 08:12:54 AM »

Okay, I just paid. I put my book's ASIN in there, but I have a sequel coming out soon. I wonder if I can change out the book if I have it ready in time for my ad?
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« Reply #20 on: November 13, 2010, 08:13:52 AM »

Any banner making advice or help available?  
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« Reply #21 on: November 13, 2010, 08:22:00 AM »

I'd like to sign up for my new book, but I have no idea how to make a banner. Can anyone help?
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« Reply #22 on: November 13, 2010, 08:24:28 AM »

I think someone asked Harvey to remove the banner to which he replied that it was not going to happen. Adding a banner to the Google rotation is a great compromise. Leave it to Harvey to find a way to make everyone happy.

Hopefully I was never misunderstood to mean that the banner would be lost altogether. I believe I was looking for bigger space for our ads. Doing a 50/50 sounds like a nice compromise.

I guess the pricing makes sense in that while the image is much larger, it won't come with the thread bumping in the bazaar or the list in the book corner, unless I missed something.
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« Reply #23 on: November 13, 2010, 08:26:26 AM »

And it is striking!  It was the first thing I noticed this morning.  I was staring at it before I'd even registered that there had been a change.
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Harvey
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« Reply #24 on: November 13, 2010, 08:54:56 AM »

I'd love to sign up for a banner for Venom, but the book won't have an ASIN until Dec 1. Can I reserve a spot now for some time in Dec? I know these slots will fill up fast!

Yes, you can reserve ahead of time, and send me the ASIN later once the book is published. I think it's a good idea to do that, if this gets a response anywhere near the BOTD response.
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Two ways to promote your book on KindleBoards: a banner ad, and our Featured Book ad. Ads appear on a 50% random basis at the top of every page in the forum; your ad will display about 30,000 times per day. Sign up below, or get more info on our banner ads and featured book promotions.
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