Please remember, no one here has actually used a Fire yet. They aren't out yet. We know it is not an eink screen, but if you have used a Nook color, you will see that an LCD screen can be optimized for reading. It is still not as good, but it may be better than you expect. So, I think the answer to your question is wait and ask it after the Fire ships and someone has actually used it.
Elaine
Norman, OK
I just bought a $500+ iPad 2, and wouldn't you know it about a month later Amazon comes out with the $200 Kindle Fire? And now I can't return the iPad -- couldn't anyway, my wife would have a fit. I still want the Kindle Fire but will have to wait -- maybe when the 2nd generation of it comes out (I'm glad I waited for the iPad2 instead of getting the first generation iPad). I wonder how well Amazon made the Kindle Fire for reading? I suspect, as was stated above, Amazon is just trying to complete with the iPad market by bringing out their own some-what similar device that serves a secondary purpose of being able to read books on it. If it has an LCD screen, I'm pretty sure it's not going to be a good reading device unlike the K3 or the other two successors to it with e-ink. I believe if you're into reading e-books, e-ink is the way to go. Otherwise, get an iPad which has a real cool-factor to it. However, I suspect the Kindle Fire will be tempting me to buy it.