As far as the question doing your own book cover or not, I guess it just depends on your ability and your ultimate goal. A few questions to consider.
- Are you a visual artist or have the patience to pull something off with a great deal of effort?
- Do you take pride in owning the entire process, including the art, or do you just want to sell as many copies as possible?
Personally, I'm not an artist and, although I did create the original art myself, I did so only with hours of work and the use of stock photos which also took me hours to find.
But it was worth it. I agree with Jon that people do judge a book by its cover and the hours I spent on the cover were *at least* as valuable to the success of my book as the same number of hours spent writing.
I poured two years of my free time into writing that novel so it would have been nonsense to not also spend
some time on its presentation.
As far as who does the art, I fall into the pragmatic camp. My goal is to sell books and so I don't care who designs it as long as it's appealing. I'd prefer the art had some association with the content of my book, but in reality, I'd upload a picture of a bare-assed ape brushing his teeth with a sock if I thought it would sell more copies. (:
I think you can have the best of both worlds by taking the time to effectively communicate to your artist what you're trying to convey. You may have to iterate a few times.
As for Dawson and his $5 art, I'll have to ask him who is artist is.
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Sam Landstrom
Author of acclaimed "MetaGame", sci-fi novel for 80 cents
http://www.amazon.com/MetaGame-ebook/dp/B002AJ88LC